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How to motivate people to do good for others | Erez Yoeli




How can we get people to do more good: to go to the polls, give to charity, conserve resources or just generally act better towards others? MIT research scientist Erez Yoeli shares a simple checklist for harnessing the power of reputations — or our collective desire to be seen as generous and kind instead of selfish — to motivate people to act in the interest of others. Learn more about how small changes to your approach to getting people to do good could yield surprising results.

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  • This guy does not practice what he preaches. He stole $2000 worth of clothing left behind by one of his female tenants in spring 2020. Buyer beware …


  • Thanks for sharing! It was great to hear about some causes having success!!


  • I wouldn't call the hotline simply because I hate to phone 😂


  • Если хотите посмотреть это видео на русском:
    https://youtu.be/btmPoCI76rk


  • Lesson learned, look for a third exit


  • yo solo vine para una clase de ingles y nisiquiera es el tema


  • We need to do good to others now in order to be able to do good to others forever in God's kingdom. Heaven starts now in us. Money will not be used in God's kingdom.


  • tl;dw
    Increase observability
    Eliminate excuses
    Communicate expectations


  • MreowMreow

    Author Reply

    I don't need an excuse to avoid religious fanatics ¯_(ツ)_/¯


  • Let them pokemon go to the polls!


  • All three are the same


  • Anthony Weiner?


  • Going to the polls is not "doing good" it's robbery. One of the worst things you can do in life is support a ruling class to steal from and kidnap you and your brothers and sisters.


  • Making people feel watched and shamed, cool, I bet you work for the NSA


  • Your three point formula is really wondering and I hope that I will learn and assimilate in my own life as well the lives of people around me–thanks tedx for such great episodes 🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳


  • While there are many things that are broadly agreed upon as good. Exactly who decides on the standard for what is good is a major hurdle here. For example is self expression and diversity a good or is social conformity and unity a good?

    What about the idea of liberty, an individual's ability to direct their own decisions? Are these techniques more digestible because they are more subtle manipulation rather than direct controls?


  • Most people want to give on their own terms if they give at all. This is just showing you how to manipulate people into giving. And that’s what he is talking about. Giving something. Not necessarily doing good deeds, simply giving which is much easier. He explains how to control the situation. By appealing to their sense of ego with “credit due” or shaming them for not giving, or trapping them so they feel obligated to give. And finally to convince them they are doing good. Which brings us back to the ego thing.


  • Toyota made the Prius so UGLY… so the drivers appear more attractive.


  • we want it to be translated in arabic please , thank you.


  • I stopped donating to the SVA when they told my homeless family we had to join there church before they would help us. F religion I give to cancer research lets do some real good it the world


  • These tips are incisive and deeply researched, with a flash of brilliance only to be expected of an MIT scientist. Really laudable!


  • 2:13 that is wrong. The sign-up board is way convenient than making a call, where you then have to tell them their address such and such. plus there is always scam mails. what I would do is make youtube ads, facebook group or ads. link to an official government website and fill-out simple forum.


  • I saw a news article about JR East prohibits people to walk in escalators few days ago, because walking in escalator is not safe, so if you encourage people to stand in right side of escalator to let others walk through, maybe you are not doing a good deed.


  • RR

    Author Reply

    How can we get people to do more good, to go to the polls, give to charity, conserve resources, or even to do something as simple as washing their mugs at work so that the sink isn’t always full of dirty dishes?

    When I first started working on this problem, I collaborated with a power company to recruit customers for a program that prevents blackouts by reducing energy demand during peaks. The program is based on a tried-and-true technology.

    It’s one the Obama administration even called “the cornerstone to modernizing America’s electrical grid.”

    But, like so many great technological solutions, it has a key weakness: people. People need to sign up.

    To try to get people to sign up, the power company sent them a nice letter, told them about all the program’s benefits, and it asked them to call into a hotline if they were interested. Those letters went out, but the phones, they were silent.


  • Pale people cant do anything good they are the best at causing a problems and thinking they came up with a solution


  • https://www.linkedin.com/company/bloomin-digital/


  • A


  • Fantastic stuff.


  • Its like what Joey said
    "There is no such thing as selfless good deeds"


  • Ashley Judds video was stupid but I Couldn’t comment so I came on here. This guys TedTalk is good he’s fine but Ashley Judd is a moron


  • I lost my dad, 6 figure job, and wife left in the past 4 months. I love ted talks. So relaxing and interesting.. gets my mind off things


  • 👏👏👏👏👏


  • I'd like to know what he's missing in the ceilling, it's annoying and uncomfortable


  • i think his science and the data he has collected is great. But the examples he gave are not. How can you force someone to give money, you have no idea if they're having trouble feeding their own children. The ego is powerful, and you are making people choose their money that they might not even have to impress someone that doesn't even care about them


  • Now we want to see your book collection!!!! And you're too cute!